Input
1. You undersell yourself. You are a product, apply the marketing rules to yourself.
2. You have fierce competitors. Other managers look for the same company resources as the one you are just looking for.
3. If you master personal marketing, it will be easier to master company marketing.
Survey
What is your favorite way to "advertise" your capacities to others
Importance
You are to shy, you undersell yourself. Making things well is not enough.
Your boss is your customer and you have competitors
Try to sell more of your capacities
Questions
1. What are your favorite personal marketing methods?
2. What steps will you take to reorganize and optimize your relations network?
3. What do managers mean when they state that ‘I will match my agenda with the importance of my contacts”
4. Why do managers often use the “activities with contact” function in their Outlook software
5. How practically most managers will plan their “new target contact” policy
6. List at least six techniques used by managers for self-promotion and self-marketing inside their own company and outside their company
7. Define a manager’s “Google index” and “press index”, considering internal and external press, Internet and intranet.
8. List the six most important questions that a Personal Marketing Plan should answer
9. Give the two most important sales arguments for your each of your three most unique capabilities / competencies
10. List the rules for physical attitude, dress code, behavior, good manners, media signature, culture, etc. applied by managers to increase the quality of their image
11. List the main rules of written communication that you can use to increase your impact on your readers
12. List the main rules in oral communication that you can use to increase your impact on your listeners
Exercise
Elevator pitch for personal branding
Exercise: Draft your Personal Marketing Plan
Download and answer the questions Personal Marketing Plan
Mail your answer to the teacher for comments
Outputs / Learning objectives of the session
You sell yourself better
You undestand what's a marketing plan
Clues for answering
Personal branding
Select three precise competencies that make your value, what makes you different
Stress your commercial message
Segment your customers
Who are your target people for your main project ?
Select your communication channels. What meeting, what slide show,…? What intranet page ?
List of rules in personal branding
Place your CV on specialized web sites and update it constantly
Increase your internal visibility (intranet pages, air time, conferences,….)
Plan your personal marketing as companies do
Analysing your customers needs
Selling your product to more persons
Proposing new products to the same persons
List of rules in personal marketing and growth
Increase your value on the job market (head hunter competency value list)
Invest 5% of your revenues in yourself
Work your google index
Learn sales techniques like sales pro
Use your own graphic style
Personal networking
Get your target contact list and work it out constantly
List three target desired persons to add to your network
List three target undesired persons to exclude from your network
Get more visibility for you, your project, your team
Increase airtime at meeting
Organize conferences
Increase your space on the intranet
Get contact with more upper level people
Advertise your green project
Draft your personal marketing plan in 2 pages
1. Clearly define your three main products
What are your 3 majors personal products / services / competencies / deliverables / results?
How do I describe myself as a service producer, as a competencies owner (with unique sales argument for each of them)?
At what are you really good, different, better than others
2. Clearly define your customers
Who really needs you, your products
What are your 3 majors customers segments for those services? Clearly segment your internal customers and their needs
What are the needs / problems of my three most important internal customers that I can solve with my capacities?
3. Clearly define your distribution channels
How will I distribute / package / deliver my services to those customers
How will I price (financial and non-financial) my different competencies to my different customers?
What is the ideal job for you ?
What functions at what compensations level?
4. How will you grow ?
Will you sell your same competencies to more different customers ?
Will you sell more of your competencies to the same internal customers ?
How will you generate / invent new competencies / services to serve your market better?
